Communication strategy Term Paper Example | Topics and Well Written Essays - 2500 words

Communication strategy - Term Paper Example mark for the intercourse strategy B. Mission of the caller-out C. Situation analysis D. Business objectives E. Communication goals and objectives F. Key themes and messages G. termination and recommendation Through the roles listed above, a strategy based on internal communication, media relations and partners-stakeholders communication is presented. thank you. A. Purpose receivable to globalization and rapid economic growth, multinational firms are becoming very prevalent. Due to this, managers are faced by intercultural communication challenges. According to Hofstede (1980), culture is the software of the mind and as such it has the ability to influence behaviors and thinking patterns of people. The way people function and interact in their twenty-four hours to day lives is a product of mental conditioning. . According to Steyn (2000), communication offers the only way by which team members piece of tail work together to achieve t he goals of an organization. B. Mission This plan aims at increasing the brand awareness of the familys merchandise in the Canadian market. The company has garnered a lot of success in Russia and Finland has not ventured much into the Canadian market. The company thus intends to penetrate the Canadian sports industry by supplying ice hockey sticks. The company has already signed contracts with various Canadian sporting goods chains that provide begin sell their merchandise in February 2014. plot the Canadian stores will handle the point-of-sale marketing, it is important for the company to go on awareness of its goods in Canada thus creating the foundation for a strong market share. C. Situation Analysis The approximately important riposte affecting the company is the lack of an effective marketing base in Canada. While the company has had some success in other company, entry to a new market with vastly different cultural background may prove difficult. Basically, the compan y has to contend the cultural gap between the two countries while also proving that their merchandise is up to par. By instituting these changes, the company itself will experience authentic growth. Communication effectiveness will also make it easier for point-of-sale marketing efforts to progress much better. congenital communication in the company is also set to improve thus improving the overall bit of the company. Some of the communication issue that the company wishes to address re as follows. First, the company has to improve communication between the parent company in Pohang, Korea and various partners all over Canada. The second communication issue is raising the awareness of the Canadian market on the companys merchandise. Finally, the company seeks to set up an effective communication channel with its shareholders thus ensuring the financing of marketing efforts progresses smoothly. At the moment, the company has access to a lot many communication infrastructures. The advent of the internet has enabled communication efforts to be simplified at a cheaper price. National media such as newspapers, television and stadium electronic boards provide another avenue the company can utilize. The implementation of the companys communication efforts is best implemented by the Canadian section of the company. The company can utilize its various partners in Canada in order to develop an effective communications team that has a better grasp of the Canadian economic and social scene. The communication strategies employed will only be deemed successful if the